You’ve been told “SEO is an ongoing process”, to sell you on long-term contracts, so payments can be collected on autopilot.
Does SEO require ongoing effort? Absolutely.
However, most of the work done during an SEO campaign is a 1 time action. Most of the time its front loaded, meaning 80% is completed within the first 30 days.
The truth is… once you lay the right foundations, it’s really just a matter of developing new content and acquiring backlinks. You shouldn’t have to pay a fat retainer every month. That’s why we’ve developed our SEO Sprint Methodology.