We all know how much information gets put out there about what Google actually classes as a ranking factor, so it can be a little overwhelming. According to Backlino, there are over 200 ranking factors to take into account when trying to rank a site. We’ve tried to cut through the noise and give you our 9 recommended best practices, that you should put in place, to rank your website in Google in 2022.
A Mobile Friendly Website
Simply put, a mobile-friendly website is a site that is designed and optimised for hand-held devices, such as smartphones and tablets.
Site Page Speed
This is important for user experience. Pages with a longer load time tend to have higher bounce rates and lower average time on page. Longer load times have also been shown to negatively affect conversions.
When a website is encrypted with HTTPS it’s said to receive a boost in search rankings over HTTP sites. One of the bases for this claim is that Google rewards websites that provide a good user experience and enhanced security is a way to make sites better for users.
Quality content is content that gives the searcher what they’re looking for; it delivers the value that someone intends to find when they enter their query in a fast and easy way.
Internal links can help Google understand and rank your website better. By giving Google links to follow, you can indicate to Google which pages of your site are important, as well as what they are about. Internal links are also good for user experience and may improve engagement.
The practice of optimising individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimised, as opposed to off-page SEO which refers to links and other external signals.
Social signals refer to a webpage’s collective shares, likes and overall social media visibility as perceived by search engines. These activities contribute to a pages’s organic search ranking and are seen as another form of citation, similar to backlinks.
Local SEO is the practice of improving your online presence to get more business from local searches. These searches take place on many search engines, but local SEO focuses on optimising for Google users.
Link building is the process of acquiring hyperlinks from other websites to your website. For search engine optimisation, the goal of link building is to increase the quantity of high-quality inbound links to a webpage in order to increase ranking.