Our Content Sprint is focused on identifying keywords and optimising your web pages accordingly (both top and bottom funnel content), delivering you detailed content briefs for your in-house writers, or use our expert content creators.
Keyword gap analysis
The KW gap analysis pulls in your competitor's keywords and crosswalks them against yours. From there, we can see the "gaps" in your website. We use these keywords as seeds to generate topics for content creation.
Content topic ideation
Using the keywords found in the gap analysis, we flush them out into targeted topics for new page creation.
A full content calendar, containing all of your topics flushed out with the necessary data (keywords, competitors, links etc).
Detailed content briefs
All of our thoughts and findings compiled in a clear, concise way ahead to maximize your organic growth. For each keyword + page we're targeting, we will provide a document with everything needed to improve your rankings.
Sprints are short periods of time during which our team works to accomplish a specific amount of work on your website. Our sprints allow for projects and SEO campaigns to be more manageable, making it easier to deliver them faster and more often, focusing on just the tasks that move the needle.
We set a pre-determined schedule of work to be completed. As a client, you have a start date, an end date and you know exactly what work we will be carried out during that period of time. This is a vast difference from traditional agencies who want a monthly retainer and you have no idea what work they are actually carrying out for you.
New clients typically receive one Strategy Sprint, three Content Sprints, and a Link Sprint. Our returning clients, come back once or twice a year for Content Sprints, just to keep the competition behind them.
The number of sprints needed depends on your website’s current standing, performance and your budget. Most clients use us for 2 – 6 sprints per year. During our consultation call, we will tell you exactly how many sprints we recommend undertaking.