The Content Sprint

Our Content Sprint is focused on identifying keywords and optimising your web pages accordingly (both top and bottom funnel content), delivering you detailed content briefs for your in-house writers, or use our expert content creators.

What’s included?

Data, reporting and SEO recommendations.

Content strategy

We put together a detailed content audit with recommendations based on your existing content, along with a list of new content topic ideas to be turned into detailed, linkable assets for your website.

content strategy

Keyword research

The KW gap analysis pulls in your competitor’s keywords and crosswalks them against yours. From there, we can see the “gaps” in your website. We use these keywords as seeds to generate topics for content creation.

keyword research

Topic identification

Using the keywords found in the gap analysis, we flush them out into targeted topics for new page creation.

topic ideas

Content brief creation

All of our thoughts and findings compiled in a clear, concise way ahead to maximize your organic growth. For each keyword + page we’re targeting, we will provide a document with everything needed to improve your rankings.

content brief creation

Content calendar management

A full content calendar, containing all of your topics flushed out with the necessary data (keywords, competitors, links etc).

content calendar

The Result?

Once we complete the Content Sprint, you’ll receive an actionable and comprehensive document that walks you through the steps needed to maximize the potential of existing content. You’ll be able to publish new, extensively researched and professionally created pieces of content.

With a unique SEO Content calendar, designed for your online business, your website can improve by answering those all important questions you’ve been searching for:

  • Am I targeting the wrong keywords?

  • Why are my pages not ranking?

  • How can I outrank my competitors?

Bottom line: A personalised SEO campaign can get your business in front of more customers and improve your standings.

Getting Started with Search Shack

Unlike other SEO agencies who force you into expensive contracts, Search Shack’s model is based on your business’s performance, budget, and current ranking status. While many customers choose two to three sprints, it will depend on your SEO goals and won’t require reoccurring work if you don’t want it.

Ready to get started? Talk to one of our growth advisors today.

Frequently Asked Questions

Sprints are short periods of time during which our team works to accomplish a specific amount of work on your website. Our sprints allow for projects and SEO campaigns to be more manageable, making it easier to deliver them faster and more often, focusing on just the tasks that move the needle.

We set a pre-determined schedule of work to be completed. As a client, you have a start date, an end date and you know exactly what work we will be carried out during that period of time. This is a vast difference from traditional agencies who want a monthly retainer and you have no idea what work they are actually carrying out for you.

New clients typically receive one Strategy Sprint, three Content Sprints, and a Link Sprint. Our returning clients, come back once or twice a year for Content Sprints, just to keep the competition behind them.

We do not have any contracts. The sprints are completed quickly, so there’s no need for long-term traditional SEO contracts.

The number of sprints needed depends on your website’s current standing, performance and your budget. Most clients use us for 2 – 6 sprints per year. During our consultation call, we will tell you exactly how many sprints we recommend undertaking.

We charge you a one-time fee based on the number of URL’s on your website. The more URL’s, the larger the effort, the higher the price per Sprint.