The Growth Sprint
Our Growth Sprint is focused on identifying pillar topics and keywords, delivering you an expert content strategy, and publishing research-backed long-form content that’s built to meet Google’s EEAT requirements.
What’s included?
Content strategy, pillar topics, content briefs and high ranking content.
Content strategy
For the Growth Sprint, Search Shack utilises a methodology we call Pillar-Based Marketing. We accomplish this by focusing on the network of questions and phrases people are interested in surrounding your brand’s mission-critical keywords—what we refer to as Pillar Topics.

Pillar topic identification
We begin by helping you to compare the many possible Pillar Topics that have the potential to drive hungry, qualified traffic to your website and select the one with the most potential or where you can win rankings the fastest.

Keyword research
The KW gap analysis pulls in your competitor’s keywords and crosswalks them against yours. From there, we can see the “gaps” in your website. We use these keywords as seeds to support our data driven content briefs.

Content brief creation
We create Content Briefs that help our writers create each of those pieces of Pillar content utilising the same language your audiences are already using on search engines. With those tools in hand, you’ll be ready to launch your own network of relevant content and begin driving traffic in much less time than you might think.

Content creation
For an initial launch of any pillar topic, we create 16 pieces of content, 1 Pillar Page (3,000+ words), 3 Sub-Pillar Pages (2,000+ words) and 12 Blog Posts (750+ words).

The Result?
By unifying best practices around the creation of content and SEO strategies, our Pillar-based marketing framework provides companies with a foolproof roadmap to Page One for even short-tail, broad interest Pillar Topic keywords. No guesswork, no wasted money developing content that won’t rank, and no wasted time waiting six months or longer for rankings to slowly increase.
By prioritising investment in the growth of your content – an appreciating asset that your brand owns forever and grows more valuable over time – Pillar based marketing makes it easier to align pay-to-play strategies to customer pain, as well. The exponential increase in qualified traffic to your domain that comes with the Pillar approach to content bears many fruits, including:
Welcome to Search Shack’s Growth Sprint. And more importantly, welcome to Page One.
Getting Started with Search Shack
Unlike other SEO agencies who force you into expensive contracts, Search Shack’s model is based on your business’s performance, budget, and current ranking status. While many customers choose two to three sprints, it will depend on your SEO goals and won’t require reoccurring work if you don’t want it.
Ready to get started? Talk to one of our growth advisors today.
Frequently Asked Questions