The Content Sprint
Our Content Sprint is focused on identifying keywords and optimising your web pages accordingly (both top and bottom funnel content), delivering you detailed content briefs for your in-house writers, or use our expert content creators.
What’s included?
Data, reporting and SEO recommendations.
Content strategy
We put together a detailed content audit with recommendations based on your existing content, along with a list of new content topic ideas to be turned into detailed, linkable assets for your website.

Keyword research
The KW gap analysis pulls in your competitor’s keywords and crosswalks them against yours. From there, we can see the “gaps” in your website. We use these keywords as seeds to generate topics for content creation.

Topic identification
Using the keywords found in the gap analysis, we flush them out into targeted topics for new page creation.

Content brief creation
All of our thoughts and findings compiled in a clear, concise way ahead to maximize your organic growth. For each keyword + page we’re targeting, we will provide a document with everything needed to improve your rankings.

Content calendar management
A full content calendar, containing all of your topics flushed out with the necessary data (keywords, competitors, links etc).

The Result?
Once we complete the Content Sprint, you’ll receive an actionable and comprehensive document that walks you through the steps needed to maximize the potential of existing content. You’ll be able to publish new, extensively researched and professionally created pieces of content.
With a unique SEO Content calendar, designed for your online business, your website can improve by answering those all important questions you’ve been searching for:
Bottom line: A personalised SEO campaign can get your business in front of more customers and improve your standings.
Getting Started with Search Shack
Unlike other SEO agencies who force you into expensive contracts, Search Shack’s model is based on your business’s performance, budget, and current ranking status. While many customers choose two to three sprints, it will depend on your SEO goals and won’t require reoccurring work if you don’t want it.
Ready to get started? Talk to one of our growth advisors today.
Frequently Asked Questions