SEO Content Creation

Pillar-Based Marketing is a new way of creating organic SEO content that uses data from how people search online to match what they want and need.

It helps marketers and their clients get better results from organic SEO than the old, traditional methods.

SEO Content Creation Services Dubai

What’s included in the Content Sprint?

Map the pillar topic network

We start by identifying mission-critical content – pillar topics, that are your ticket to Page One of search engine results.
Pillar pages are long-form pieces of content that explore a specific topic in detail.

They lay the foundation upon which other smaller and more-focused pieces of content (referred to as “clusters”) can be developed.

Optimising pillar pages for your target keywords ensures that your website features prominently in search engine page results (SERPs). This in turn drives more visitors to your website and helps generate more leads and sales.

It’s not just about keywords; we delve into the questions your ideal customers are genuinely asking Google.

Pillar Based Marketing

Identify The Right Topics

Next, we sift through thousands of related keywords within the pillar topic network.

We spot patterns, including queries that keep popping up and the pathways users tread as they seek solutions to their problems.

Content Strategy

Build A Content Network

Armed with the critical keywords deeply connected within your pillar topic network, we craft a strategy featuring pillars, sub-pillars, and supporting blogs—all aimed at targeting each keyword.

SEO Content Writing

Publishing of new content

No more crossing fingers and hoping for individual articles to hit the top rankings.

We publish each piece of content at the same time, optimising your strategy around the chosen Pillar Topic Network.

Each piece supports the rest, driving a near-instantaneous surge in rankings for dozens of keywords.

Increased Traffic & Rankings

Our Pillar-based marketing framework combines content creation and SEO best practices to help you rank on the first page of the search engines for your target keywords.

You don’t have to worry about creating content that won’t rank or waiting for months to see results.
By focusing on growing your content and attracting more qualified traffic to your website with our Pillar approach, you can also benefit from:

  • Lowering your paid search costs.
  • Boosting your domain authority and ranking speed.
  • Generating more qualified leads.
  • Reducing your cost per lead.

Welcome to Search Shack’s Content Sprint. And more importantly, welcome to Page One.

FREE insights that include your top keywords, phrases and questions as well as your organic market share on Google.

Getting Started with Search Shack

Unlike other SEO agencies who force you into expensive contracts, Search Shack’s model is based on your business’s performance, budget, and current ranking status. While many customers choose two to three sprints, it will depend on your SEO goals and won’t require reoccurring work if you don’t want it.

Ready to get started? Talk to one of our growth advisors today.

Frequently Asked Questions

Sprints are short periods of time during which our team works to accomplish a specific amount of work on your website. Our Sprints allow for projects and SEO campaigns to be more manageable, making it easier to deliver them faster and more often, focusing on just the tasks that move the needle for your website.

We set a pre-determined schedule of work to be completed. As a client, you have a start date, an end date and you know exactly what work we will be carried out during that period of time. This is a vast difference from traditional agencies who want a monthly retainer and you have no idea what work they are actually carrying out for you.

New clients typically receive one Foundation Sprint, one Content Sprint, and a Link Sprint. Our returning clients, come back once or twice a year for Content SEO Sprints, just to keep the competition behind them.

We do not have any contracts. The sprints are completed quickly, so there’s no need for long-term traditional SEO contracts.

The number of Sprints needed, depends on your website’s current standing, performance and your budget. Most clients use us for 2 – 6 sprints per year. During our consultation call, we will tell you exactly how many SEO Sprints we recommend undertaking.

When purchasing the Foundation Sprint, we charge you a one-time fee based on the number of URL’s on your website. The more URL’s, the larger the effort, the higher the price per Sprint. For the Content Sprint, we charge you a one-time fee based on the number of pieces of content you require. For the Link Building Sprint, we charge you a one-time fee based on the number of backlinks required.