Map the pillar topic network
We start by identifying mission-critical content – pillar topics, that are your ticket to Page One of search engine results.
Pillar pages are long-form pieces of content that explore a specific topic in detail.
They lay the foundation upon which other smaller and more-focused pieces of content (referred to as “clusters”) can be developed.
Optimising pillar pages for your target keywords ensures that your website features prominently in search engine page results (SERPs). This in turn drives more visitors to your website and helps generate more leads and sales.
It’s not just about keywords; we delve into the questions your ideal customers are genuinely asking Google.
Identify the right topics
Next, we sift through thousands of related keywords within the pillar topic network.
We spot patterns, including queries that keep popping up and the pathways users tread as they seek solutions to their problems.
Build a killer content network
Armed with the critical keywords deeply connected within your pillar topic network, we craft a strategy featuring pillars, sub-pillars, and supporting blogs—all aimed at targeting each keyword.
Publishing of new content
No more crossing fingers and hoping for individual articles to hit the top rankings.
We publish each piece of content at the same time, optimising your strategy around the chosen Pillar Topic Network.
Each piece supports the rest, driving a near-instantaneous surge in rankings for dozens of keywords.
SEO Content Creation
Our Pillar-based marketing framework combines content creation and SEO best practices to help you rank on the first page of the search engines for your target keywords.
You don’t have to worry about creating content that won’t rank or waiting for months to see results.
By focusing on growing your content and attracting more qualified traffic to your website with our Pillar approach, you can also benefit from:
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