We start by identifying mission-critical content – pillar topics, that are your ticket to Page One of search engine results.
Pillar pages are long-form pieces of content that explore a specific topic in detail.
They lay the foundation upon which other smaller and more-focused pieces of content (referred to as “clusters”) can be developed.
Optimising pillar pages for your target keywords ensures that your website features prominently in search engine page results (SERPs). This in turn drives more visitors to your website and helps generate more leads and sales.
It’s not just about keywords; we delve into the questions your ideal customers are genuinely asking Google.