pillar based marketing network

What does a Content Marketing Strategy Look Like in 2024?

Published on January 22, 2024

About the author

Alex Johnson

I'm a passionate digital marketer based in Dubai who enjoys rugby, photography and the outdoors. I've been helping businesses grow their online presence for over 20 years with clients based all across the globe.

Imagine your business is like a big tree, and each important topic you want to talk about is a strong branch (that’s your content pillar). So, Pillar-Based Marketing (PBM) is like having a super smart plan to make your tree stand out in the forest (or the internet).

In the PBM strategy, you’re not just talking about random things. You’re focusing on those strong branches (pillar topics) that represent what your business is all about. This helps you show off your expertise and connect with the people who are looking for what you offer.

Now, in the past, businesses used some old tricks to be found easily on the internet (SEO stuff), but PBM is like the cool, updated version. It’s not just about being found; it’s about being found by the right people who really need what you have.

So, PBM is like creating a map of your tree branches (structured content networks) so that when someone is looking for something related to your business, they find you easily. This way, your business not only goes higher in the internet search rankings but also gives valuable information to the people who are interested. It’s like making your tree the most attractive and helpful one in the whole forest!

Are you focussing on what you THINK your customers are looking for, or what they’re ACTUALLY searching for?

Kick off your SEO for 2024 with a PBM strategy.

Click the link below if you’d like to see what your ideal Pillar Based Marketing strategy should look like.

Published On: January 22nd, 2024 /

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