How a Moving Company Went From 1 to 22 Page One Rankings in just 8 Weeks
Published on March 27, 2024
Most content marketers know that improving Google SERP rankings is a potent strategy for boosting organic website traffic, ultimately leading to more leads, conversions, and revenue.
However, historically, climbing Google’s ranks has been a daunting task, especially in competitive landscapes, often taking months or even years. Search Shack aims to change this through our Content Sprint Framework.
Our framework combines a few key elements for exceptional organic search results:
- A data-backed strategy that pinpoints topics, keywords, and exact phrases that searchers are actually looking for. With the framework, there’s no more guessing at what content to write about.
- An interlinking network of content made up of pillars, sub-pillars, and supporting blog posts that uses both short-tail and long-tail keywords to signal your authority to search engines and humans alike.
- Helpful, educational content that directly answers your customers’ questions.
Our approach eliminates content guesswork, aligns with Google’s user-friendly content focus, and can yield triple-digit growth in top 100 keywords within months. Here’s the story of how a moving company in Dubai made it happen.
The Goal
Mac Pack Removals set out to establish themselves as the experts and take the organic market share around the topic of ‘relocating abroad’.
The Plan
This is where Search Shack’s Content Sprint comes in. The framework shows you the exact content to create to increase first page rankings and drive outcomes.
We ran some Topic Insight reports to better understand their organic search performance, how other moving companies were stacking up, and what keywords mattered most to their target audience.
From there, we chose “international movers” as the first pillar to focus on. Once this was decided, our Pillar Summary report empowered our content team to understand exactly what Mac Pack’s target audience was searching and asking.
We were able to quickly and conveniently aggregate those keyword insights into helpful content briefs to begin writing and publishing. In other words, we found the exact keywords and phrases to use to reach their target audience.
Throughout this process, it was critical for our team to understand exactly what the audiences of Mac Pack Removals were searching and what questions they had related to their services. This knowledge allowed us to create human-centric content that would be truly helpful and meaningful to real people researching real solutions. The best content writers know that you’re not just writing for search engines—you’re writing for the people who use search engines to find the information they need day in and day out.
The Results
In just 2 days they saw significant increases in rankings and traffic for their pillar topic.
- Within days of the content going live they saw an increase from 2 to 9 page one rankings.
- Within 8 weeks they were up to 21 page one rankings, and by 3 months they were up to 31 page one rankings for queries related to their pillar topic.
- Within days they were ranking in the top 100 for 341 queries related to their pillar topic.
- By 3 months they were ranking in the top 100 for 586 queries.
The Search Shack team was able to generate a strategy, create content, and have visibility into how individual content was contributing to its overall strategy. Congrats to Mack Pack Removals—we’re looking forward to your continued success!
Feedback From The Client
Search Shack: Content Made Easy
The results that our team continues to deliver are impressive, to say the least. But, Mac Pack aren’t the only ones seeing this kind of growth. Every day, Search Shack’s customers are increasing their page one rankings, taking back organic search market share, and getting more eyes on their offerings. The fact is, Search Shack makes it easy to do.
Ready to see it for yourself? Get a free Topic evaluation and start developing content that ranks today!
